William R. CockayneSerious Business Chops and Ambitious IdealismThe recent CEO of Patagonia, Rose Macario, spoke with the New York Times (Patagonia’s Former C.E.O. Retreats to the Rainforest) about her…2 min read·Feb 19, 2021----
William R. CockayneIt’s Time to Pre-Test Your Vision and StrategyIn recent years our research and practice at Stanford University has ask, “How can executives and leaders pre-test their foresight?”2 min read·Apr 26, 2020----
William R. CockayneLaunch Your Moonshot Mindset — Go Big. Act Now.Dr. Tamara Carleton and I have spent almost two decades cultivating the ability to ‘invent the future’ in young leaders around the world…3 min read·Apr 16, 2020----
William R. CockayneAfter the Pandemic, a sandbox for tomorrow’s leadersWe’re launching “After the Pandemic” in the coming weeks to help young people around the world to take control of their futures.3 min read·Apr 15, 2020----
William R. Cockayne“Sure, we can build the future.”We’re regularly asked, “How did your design innovation tools and methods emerge from Stanford’s Design program?” The impetus was a question…3 min read·Nov 6, 2015----
William R. CockayneScenario Planning and the invention of White Spot AnalysisWe’ve seen an increasing demand for White Spot Analysis within companies large and small as part of the newly emerging Design Innovation…3 min read·Nov 4, 2015----