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William R. Cockayne
William R. Cockayne

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Feb 19, 2021

Serious Business Chops and Ambitious Idealism

The recent CEO of Patagonia, Rose Macario, spoke with the New York Times (Patagonia’s Former C.E.O. Retreats to the Rainforest) about her work at Patagonia and her new roles with Meati, a plant-based meat replacement, and Rivian, a potential Tesla competitor focused on the consumer truck market. …

Foresight

2 min read

Serious Business Chops and Ambitious Idealism
Serious Business Chops and Ambitious Idealism
Foresight

2 min read


Apr 26, 2020

It’s Time to Pre-Test Your Vision and Strategy

In recent years our research and practice at Stanford University has ask, “How can executives and leaders pre-test their foresight?” A quick read of current headlines shows that vision and strategy have become “must-haves” in organizations across the globe. Last week, an article in Harvard Business Review asked, “Do You…

Foresight

2 min read

It’s Time to Pre-Test Your Vision and Strategy
It’s Time to Pre-Test Your Vision and Strategy
Foresight

2 min read


Apr 16, 2020

Launch Your Moonshot Mindset — Go Big. Act Now.

Dr. Tamara Carleton and I have spent almost two decades cultivating the ability to ‘invent the future’ in young leaders around the world, whether in our foresight-based learning (Stanford’s ME410ABC course series and Silicon Valley Innovation Academy), through discussions with moonshot-seeking organizations (Google X, Singularity startups, DARPA, et al), and…

Moonshot Factory

3 min read

Launch Your Moonshot Mindset — Go Big. Act Now.
Launch Your Moonshot Mindset — Go Big. Act Now.
Moonshot Factory

3 min read


Apr 15, 2020

After the Pandemic, a sandbox for tomorrow’s leaders

We’re launching “After the Pandemic” in the coming weeks to help young people around the world to take control of the narratives being spun for their future. The simulation emerged from our work at Stanford University to “empower tomorrow’s moonshots”.* In our ecosystem, ‘moonshots’ are the ground-shattering, world-changing individuals and…

Stanford University

3 min read

After the Pandemic, a sandbox for tomorrow’s leaders
After the Pandemic, a sandbox for tomorrow’s leaders
Stanford University

3 min read


Nov 6, 2015

“Sure, we can build the future.”

We’re regularly asked, “How did your design innovation tools and methods emerge from Stanford’s Design program?” The impetus was a question that Audi posed to Stanford students in the fall of 2008. Up to that time, Volkswagen and Audi had sponsored engineering design and design thinking projects to Stanford students…

Design Thinking

3 min read

Design Thinking

3 min read


Nov 4, 2015

Scenario Planning and the invention of White Spot Analysis

We’ve seen an increasing demand for White Spot Analysis within companies large and small as part of the newly emerging Design Innovation mindset. …

Design Innovation

3 min read

Design Innovation

3 min read

William R. Cockayne

William R. Cockayne

24 Followers
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